Rawlinson

crowdCaster


Introduction

The web-based social broadcasting platform www.crowdcaster.com was launched on 8 September 2015 with its first full feature set on 31 August 2016.

“GIVING PEOPLE A VOICE”

crowdCaster is a social impact enterprise launched in 2015 by Online Radio Broadcasting Limited.  Its mission is “Giving People a Voice” through its social broadcasting web-based and mobile applications – informing, uplifting and empowering human experience, and bringing communities together in every part of the world, offering the human voice as a force for good.

Activities

crowdCaster makes the radio experience truly democratic by giving everyone, wherever they are, the ability to make and listen to short broadcasts and podcasts on any topic from anywhere in the world.  The platform allows for “in application” audio recording (or uploading of files) of “casts” of up to 140 seconds in length and podcasts of up to an hour, allowing easy discovery of content, the gathering of casts into shows – and with all media being sharable across social networks.  Mobile versions of the application are available on Android and iOS platforms.

Context

Online Radio Broadcasting describes crowdCaster’s focus on “voice” as an unexplored frontier in social media, describing it as “social broadcasting”.  The needs of many people, groups and organisations – irrespective of age – are outgrowing the flat screen experience of social networking.  And increasingly there is a need for voices to be heard alongside written words.

“THERE IS A NEED FOR THE AUTHENTICITY OF VOICE”

Individuals, groups, communities and a wide range of organisations want to share their thoughts on subjects of interest, issues of the day and the challenges they face. People want to be connected and empowered.  Online radio is the new powerful communications tool for these individuals and organisations – crowdCaster democratises radio and reimagines that experience.

The launch of crowdCaster in July 2015 was an important development in Online Radio Broadcasting’s mission of “Giving People a Voice”.

Visit the crowdcaster website here